Job Vancany: Marketing Manager

in a firm in Lagos Full-time

Industry Advertising / Marketing / Comms
Specialization Marketing / Advertising / Communications,
Minimum Qualification MBA / MSc
Required Experience 5 - 7 years
Application Deadline 2014-01-10

We are a very innovative company focused on making a difference. We employ young and smart individuals who are goal oriented and dedicated to offering excellent service. We offer attractive remuneration and benefit packages and because we understand that your personal life is as important as your professional life; we ensure our staff have work-life balance. If you are young, smart and ready to work for an organisation that cares about you, we have an opening for Marketing Manager

The Role

The Marketing Manager role is a critical role in our company. It has responsibility for leading the strategic direction for the Digital, Brand and Trade Marketing functions building on the overall business strategy of the company.

The core responsibility of the Marketing Manager includes:

Leading the strategic direction of the company brand ensuring it is aligned to overall business objectives and values.
Ensuring the company brand continues to evolve from strength to strength and is consistent across all touch points both internally and externally.
Lead a high performing Marketing team where strong team engagement scores are a reflection of success.
Successful collaboration across all levels of the organisation including the Senior Management Team and Executive Management group.
Leadership and development of innovative and “value add” initiatives for all customers.
Prioritization of marketing activity, spend and resources in line with business performance and agreed company long term goals.
Manages effectively and in a resourceful manner a specified budget, knowing which online and offline levers are best activated to achieve result. Ensure innovation across the media mix in areas such as social media, digital display and experimental marketing.
Provide leadership to analysis and data for decision making purposes using a combination of analytic tools, commercial judgment and intuition.

Must Have Talents:

Experience in developing high level marketing and brand strategy in line with the strategic vision of the company
Passion for digital or interactive technology
A visionary with a deep understanding of traditional and innovative marketing strategies and a proven track record of creating campaigns and initiatives that drive and increase customer acquisition, retention, engagement and overall revenue
An executive who understands the importance of aligning the organization internally around the brand and marketing objectives
Analytical mind to analyse data and metrics and translate insight into actionable strategies
A business leader with success in leveraging social media to grow the company’s brand
A marketing leader with the vision to seek out new promotional avenues to support audience growth and revenue

Key competencies of the role include:

Business Acumen

Quickly grasps the key business drivers in an industry or organisation.
Sees hidden value in the business and how to leverage or unlock it.

Creating Vision

Experience and success in building unique customer experiences which can set the business
apart from both direct and in direct competitors;
Exceptionally fast at grasping the essentials of complex environments;
Thinks across disciplines and markets;
Can see the long term opportunities and helps position the business to succeed;
Can develop a long term picture for the company’s Brand;
Is able to communicate the vision both internally and externally in compelling terms;
Strongly consumer/customer focused and links the Brand strategy to customer;
Highly energetic with an engaging self-confidence and strength of character.

Judgement

Intellectual strength through examples of clear rapid thought process and articulation;
Makes useful and sensible recommendations in areas outside his/her area of expertise;
Considers all impacts and gives rational for decisions;
Manages and takes appropriates risks.

Leading Teams

Strong confident leadership by setting example and presenting to audiences of varying levels;
A leader with the drive and passion to inspire those around them;
Able to forge diverse teams of people with multiple perspectives and talents;
Holds others accountable;
Can engage the team with his/her enthusiasm

Managing Ambiguity

Demonstrated ability to be flexible and adapt quickly and positively in a constantly changing environment;
Deals effectively with complex and uncertain situations where many different solutions are
available without one clear “right answer”;
Flexible and pragmatic with the ability to roll up their sleeves to “get the right stuff done”.

Conceptual Skills

Can see broad long term trends within highly complex environments;
Can articulate the high level themes within the market and position the company to be successful in a fast paced and changing environment.
Developing and Leveraging Networks
Has a broad internal and external network at all levels;
Can communicate his/her point of view with passion and energy;
Listens well and adapts his/her approach to reflect the views of others;
Is able to demonstrate the ability to be highly effective in influencing others;
Persuasive and engaging.

Digital Presence

Develop online marketing strategies, plans and roadmaps to support increased traffic and brand awareness objectives to include digital PR, SEO, PPC, Affiliate and Email marketing.
Develop strategies working with technology and product teams to improve the usability, design, content and conversion of the company website. (optimization of web pages, landing pages and conversion strategies)
Oversee all brand communications through digital channels
Analyse and interpret data to include profiling and behavior across customer journey mapping and web traffic data
Evaluating customer research, market conditions and competitor data
Ensure all digital activity is trackable and measurable and ROI can be demonstrated
Keep abreast of digital landscape in order to keep the company at the forefront of developments in digital marketing /ahead of our competitors

Events & Consumer and Trade Marketing

Mastermind and execute innovative offline campaigns to educate and inform target audience
about available value propositions - Career Fairs, University Outreach Programs
Work with Product Partner Manager to find, develop and leverage supporters who have time,
expertise and connections –Ambassadors and key Influencers
Leverage these relationships to broaden the company’s reach and impact so that we can do more with less

Summary of Qualifications

Bachelor’s degree required. Masters Degree with a specialization in Marketing preferred
At least 5 years of well-rounded marketing and business development experience in positions of increasing responsibility, with a focus on market expansion and identifying emerging marketing trends
3 years of leadership experience with ability to motivate and provide professional development to a team
Experience building brand awareness and support internally
Thorough knowledge of marketing principles, brand, product and service management, sales and business development; along with a track record of success and performance

To apply, send your CV to 22f05@jbng.me.

Title : Job Vancany: Marketing Manager
Description : in a firm in Lagos Full-time Industry Advertising / Marketing / Comms Specialization Marketing / Advertising / Communications, Minimum Q...